Axie Infinity looking to ‘double-down’ on Korean market: KBW

News • 2022/08/09 • by
remitano

According to Jeffrey Zirlin, a co-founder of Sky Mavis, Axie Infinity hopes to increase its presence in South Korea, which is one of the world's major gaming markets.

Sky Mavis plans to increase its presence in South Korea notwithstanding the laws that have been put in place thanks to Axie Infinity, the company that made play-to-earn achievable.

Despite the existence of a policy in place that tends to restrict P2E games, which is still in place, the Korean market is still regarded as one of the most significant gaming markets in the world, with many people who play in South Korea, according to Sky Mavis co-founder Jeffrey Zirlin in an interview with Cointelegraph at the KBW on Tuesday.

Zirlin continued, revealing that the firm is presently considering how to modify the Axie Infinity game for its group of Korean players. His declaration that they intend to increase their bet and integrate into South Korean society served as confirmation of this.

One of the difficulties in trying to deliver the games into Korean players' hands is that Koreans do not speak English, he claimed.He added that most of their leading competitors are Korean, claiming that Koreans are among the world's best players.

Related: Report: Major hack on play-to-earn crypto games a ‘matter of time’

The South Korean authorities forbade the Apple Store and Google Play from listing similar games in Korea during the month of December. Due to the existing anti-gambling regulation that has been implemented, the South Korean game rating and administration committee has forbidden the launching of domestic blockchain P2E games. Zirlin made the following observation, stating that he anticipated P2E acceptance would persuade the authorities to modify its hardline policy in the coming years.

The Axie Infinity project is still in its early phases of development, and neither the Apple Store nor Google Play currently have an app for it. There were up to 766,00 active players as of last month, a sharp decline from the record-breaking 2.7 million players that were registered in January of the same year.

Axie Infinity is aiming to improve the gaming environment and make it more engaging for players in order to grow its ecosystem and attract more players. For example, Origin, which had up to 600,000 signups in mid-June, will be added.
He continued that Origin is important since it offers 3 free initial axes (NFT characters) so that players can become excited about the game "without needing to" make any financial or economic choices.

Comments (2)
Guest
adam80
4 years ago
Very impressive
nwadikeanthony62
4 years ago
good

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