Yat Siu, chief executive officer of Animoca brands, "a global developer leveraging popular brands, gamification, AI, blockchain, and mobile technology," has talked about its plan to secure non-crypto users.
Animoca believes the best method to draw more members is to obtain mainstream gamers and expose them to the advantage of blockchain.
Cointelegraph, in discussion with Siu, asked to know more about Animoca's plan to link the mainstream gaming with the crypto community.
Animoca is now the leading company among other gaming brands, after declaring a title of $3 million IEO last week on Sandbox Binance's Launchpad and securing a global licensing agreement with formula one.
Sandbox is a main illustration of how Animoca strategically acquired members from beyond the crypto community and exposed them to the advantages of blockchain.
We are not necessarily acquiring blockchain-related companies, but talented groups that can make stuff up on blockchain plus loyal clients who already play the game.
He emphasized that Animoca is trying to obtain games that captivate the audience and currently generating income.
Source: Cointelegraph
