Nike Licensee Discourages Counterfeit Product through Blockchain

News • 2020/06/25 • by Remitano

Buyers of Nike Airmax shoes will before long quit making a fuss over purchasing counterfeit items, as Australian Nike licensee partners with Vechain to validate the creation and supply of a customized version of licensed Nike Air Max 1 shoes. This version of Nike shoes will be created by Australian custom shoemaker, under the Nike Air max licensee agreement.

Chase Shiel, an Australian custom shoemaker, is working together with The Kickz Stand, an Australian retailer to supply this version of custom Nike Air max shoes. The shoes will be founded on Nike Stussy's 'SB Dunk' shoe model that was revealed in 2005.

This edition of shoes will be sold only on Chase Shiel's site from June 28th\
The Kickz Stand announced the partnership via a tweet on June 24th. They also stated that they are using the blockchain tracing platform, Vechain, in conducting product tracing and verification.

Chase first revealed that he would be partnering with Vechain via a series of tweets in 2019. In the process of shipping these shoes, Vechain's tracking shipping will be inserted so that customers can authenticate product information through QR codes.

This arrangement could mean bigger things for Vechain in the future, as the success recorded with licensees, could earn them an invite for further discussions with Nike.\
Vechain has also been involved with other product tracing arrangement around the world. At the beginning of June, the blockchain platform announced a partnership with Sam's Club, a Walmart subsidiary, and Shenzhen Yuhongtai Foods Company, a Chinese company.

Source: Cointelegraph

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