Key Takeaways
- English football club Watford dons Dogecoin logo on jersey sleeves
- Development part of a partnership with crypto bookmaker Stake.com
- Football clubs increasingly partnering with crypto companies
This development is part of a partnership with crypto company Stake.com. According to the partnership, the club jerseys will have different cryptocurrencies on the sleeves, promoting crypto adoption.
Stake.com agreed on a multi-year shirt sponsorship deal believed to be the highest in Watford history in July 2021.
The crypto casino and bookmaker decided on popular memecoin Dogecoin to feature on the club's sleeves.
Stake.com further revealed that it would be conducting several crypto adoption programs, including a 10 million dogecoin giveaway to Watford fans.
Prior to this partnership Watford had been sponsored by another crypto betting platform Sportsbet.io. So the club is no stranger to cryptocurrency and blockchain technology.
More football clubs are turning towards partnering with crypto platforms, with the rise of fan tokens a major theme in 2021. Football giants like PSG, Juventus, Arsenal, and Barcelona have announced fan tokens in partnership with Socios.com.
It was also revealed that football legend Messi will be paid in fans' tokens following his move from Barcelona to PSG. This made the Argentine star one of the first footballers to receive cryptocurrency payments as part of his salary.
The German football League also recently partnered with NFT platform Topps.com to create collectibles that represented key moments in the 2020/2021 season.
Football clubs are major institutions with millions of fans globally and represent an ideal way to promote blockchain and cryptocurrency. Crypto companies have used innovative ways like giveaways and fan tokens to engage millions of fans in recent months.
What do you think about Watford players wearing dogecoin logo on their sleeves?
