Series of articles Make Money with Affiliate Marketing will be really helpful Useful for investors who want to start the path to earn more passive and long-term income from the Referral Affiliate program but don't know where to start.
In this article, let's discover the fundamental guideline of finding and attracting new users!
Ways to build a downline system for free
Reach downline users with paid traffic sources
Which one is suitable for you?
Currently, the Internet is an indispensable tool in all aspects of life. Because of that popularity, most social activities, customer reach, and communication are redirected to online platforms.
Cryptocurrency products and services are listed to the Fintech group. They mostly have common features. There are easy access, and experience on the Internet without the barriers of any space, geography, or time.
However, we have many methods to reach users. People usually classify the directions of Affiliate Marketing with traffic sources, including Free Traffic (building a system from natural traffic sources) and Paid Traffic (building a system from paid traffic sources).
With the current diverse Internet environment, you can build an entirely free downline system also known as Free Traffic. It is an SEO term that refers to organic traffic by utilizing search engines such as Google, Bing, or social network platforms, ...
The distributors often reach users by sharing content that brings real value to them. After that, the content will be ranked high in the search results list, plus reach the users. It is the process of Search Engine Optimization (SEO).
Email: Email is one of the channels considered to have the highest conversion rate among types of reaching users. If you already have a file of leads, reaching them via email is one of the ways to build a free downline system that you can refer to. However, each one receives a large number of emails every single day. Thus, investing in the right content to attract your customers is considered carefully.
Social networks: According to statistics, there are more than 65 million Vietnamese using social networks as of 2020. It can be considered the communication channel with the best spread. Distributors can choose social networks as a tool to reach users by building pages and providing useful values to them. Several current well-known social networks consist of Facebook, Youtube, Tiktok, Instagram, Twitter, etc.
Website: Reaching downline on the website is the traditional method with search engines. The distributor builds a website and provides useful information on the people's concerns. When users search for this information through search engines, they will find your website.
Building a website can be done for free. However, if you want to develop a long-term website with high stability, a small investment in hosting and domain should be considered. Additionally, you have to utilize search engine optimization (SEO) to reach users.
Forums: Apart from networks and websites, sharing knowledge and opinions on forums will help you spread value to the community. The distributor can choose to become an influencer in the community and promote their products or share information and users on the official website.
However, the majority of users on the forum are knowledgeable and willing to speak freely. Each field has controversial opinions. They will, thus, have strong arguments to defend their point of view. Therefore, when you choose to reach this group of users, you must be determined plus possess solid knowledge to create interaction and build trust among them.
Groups on social networks: Like forums, it is a gathering spot for a group of people who want to discover or share experiences and knowledge in a certain field on social networks. With the development of social networks today, reaching users via groups on social networks seems to be more popular and easier than the traditional approach through forums. There are several support platforms for groups, such as Facebook Group, Zalo, Telegram, etc.
Unlike Free Traffic, Paid Traffic (or paid traffic sources) is a form of advertising. It is the way that distributors spend a budget to run ads and reach their target users. By this, they can save a lot of time and effort in SEO to be on "top" in search rankings.
Google Adworks: You can immediately think of this tool when talking about 'running ads'. It is attached to building a website. Instead of having to spend months (sometimes years) to lift your articles to the top of the search engines, Google Adworks will help you optimize in a few hours. To run ads, you need to create a Google Adworks account and set up some requirements for your ads.
Running ads, however, should also be done with SEO to create a sustainable source of natural traffic. According to digital marketers, you should only run ads when your article is below the top 10 because it is extremely hard to reach more users. In contrast, if your article is already on the first page of search engines, especially in the top 10, the SEO tool should be more concerned to reduce advertising costs.
Running ads on social networks: With the popularity of social networks, suppliers offer advertising packages for distributors who need to reach exactly the target users and increase engagement to their content. You can also find the promotion of the ad package on popular social networks like Facebook, Instagram, Tiktok, etc.
Some other types of advertising: Except for running paid ads for suppliers, websites with high engagement also receive product introductions or set paid banners on their websites. It is the way that major well-known providers or brands often use it because of its high cost of advertisement.
Whether Paid Traffic or Free Traffic will have its benefits and drawbacks. Depending on your conditions and desires, you will choose the appropriate type of reaching.
Let's take a look at the pros and cons of each form!
Free: By definition, you have many ways to reach people on the Internet for free. It is probably also the biggest benefit of this form. However, to build a stable and long-term system, you should consider some low-cost options to help you in the operation, such as domain together with hosting to build a website; software supporting mass emailing; chatbots; etc.
Stable Traffic: Since you do not have to spend any money on attracting users, the traffic source you have is natural and sustainable. Even if you choose Paid Traffic, you should still aim for creating useful content to build a natural traffic source.
Appreciated among the community: Because of your natural traffic source, all the information and value you provide will be highly appreciated by the community. It will build your reputation, especially when you introduce the products to the users.
Requiring knowledge of digital marketing and programming: You will not need to be too good in these areas. When operating the system platforms, you need to understand and have knowledge of digital marketing ( SEO, content, ...) and programming (domain, hosting, ...) to set up the system and solve some problems if any.
Long time: Building the system and creating content will typically take a few months or a year to make a profit for the distributor. Meanwhile, you need to continuously build and update useful content. Additionally, you also persevere in studying to find the most effective way to reach users.
You need to create content with real value to the community: In the process of content optimization, you have to boost your website to achieve the top of search engines. Apart from sale-y articles with an "interesting" call to buy, creating knowledge value articles for the community is one of the most important tasks when you choose this way.
Wasting no time and effort: If building a system with free traffic takes a lot of time and power to invest in content in the beginning, paid traffic can completely solve the problem. The platforms currently offer a variety of advertising packages matching the needs of most distributors. With a few clicks, you can have an "instant" traffic source for your content.
Adjusting the traffic source follows your liking: It is one of the most impressive benefits that natural traffic sources cannot do. With advertising options, you can customize your audience by age, location, work, habits, etc. to fit your target product. As a result, the conversion rate of this traffic source is also higher.
High cost: It is probably the biggest drawback of this form when compared to the free traffic. In addition, distributors must also focus on developing content to create sustainable natural traffic sources and save investment costs.
No matter what you choose to reach users, you have to invest in real value content to create a sustainable natural traffic source. Therefore, paid traffic may not be considered a path. It is an efficient method if you want to reach users quickly.
Choosing Free Traffic or Paid Traffic will depend on your conditions (how many budgets you have) and your desires (you want to reach users quickly with high conversion rates). Balance among factors to have the most appropriate choice!
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