Growth Marketing Executive (Retention & Lifecycle)

Salario: $800 - $1700
Horas Laborales: Tiempo completo
Job Description
We are looking for a Growth Marketing Executive who can independently plan and execute customer growth campaigns across different user segments.
Your mission is to deeply understand user behavior, identify growth opportunities within each segment, and drive improvements in retention, engagement, loyalty, and revenue through data-driven marketing initiatives.

Key Responsibilities
  • Analyze user behavior and identify insights across different customer segments (New, Active, VIP, Dormant, Churn-risk, etc.).
  • Plan and execute targeted campaigns to improve user engagement, retention, repeat transactions, and customer lifetime value.
  • Own campaigns end-to-end: segmentation, messaging, execution, monitoring, analysis, and optimization.
  • Monitor campaign performance across channels and tools, ensuring tracking accuracy, campaign quality, cost efficiency, and continuous optimization based on data and customer insights.
  • Develop and execute customer engagement initiatives across both internal and external channels, including Push Notifications, Email, In-app Messages, Reward Programs, Social Media, Community Channels, and other relevant touchpoints.
  • Work closely with Product, Data, Design, and UX/UI teams to create effective customer journeys and communication strategies.
  • Contribute ideas and initiatives that strengthen customer loyalty and increase revenue from existing users.

Requirements
  • Customer Insight – Strong curiosity about user behavior and the ability to turn insights into actions.
  • Campaign Management – Experience planning and executing marketing campaigns from idea to result.
  • Content & Messaging – Ability to craft compelling campaign messages and tailor communication for different customer segments.
  • Creative Thinking – Ability to develop campaign concepts and provide clear creative direction to designers and content creators.
  • Data Analysis – Comfortable working with data to identify opportunities, diagnose problems, and evaluate performance.
  • Cross-functional Collaboration – Able to work effectively with Product, Data, Design, and Engineering teams.
Experience
  • 2+ years of experience in Growth Marketing, CRM Marketing, Lifecycle Marketing, Retention Marketing, or related fields.
  • Experience in Fintech, Crypto, E-commerce, or Digital Products is a plus.
  • Experience with CRM and analytics tools such as Amplitude, GA4, Databricks or similar platforms is a plus.
Personal Traits

  • Proactive – Identifies opportunities without waiting for instructions.
  • Ownership Mindset – Takes responsibility for campaign outcomes.
  • Customer-focused – Obsessed with understanding and improving customer experience.
  • Agile – Comfortable working in a fast-moving environment.

Acerca de Remitano

Remitano es una empresa multinacional que trabaja en el campo de las criptomonedas. Fundada en 2014, Remitano se ha expandido a 50 países, con más de 3,2 millones de usuarios contribuyendo a un volumen de transacciones de más de 9 mil millones de dólares. Nuestro objetivo es cerrar la brecha entre las monedas fiduciarias y las criptomonedas a través del comercio entre pares (P2P) y, al mismo tiempo, ofrecer características valiosas adicionales, como intercambios instantáneos de monedas, inversión en altcoins y pasarela de pago.
Remitano está siendo construido por un equipo internacional con alta experiencia industrial en banca, finanzas, criptomonedas y desarrollo de software. Unámonos a nuestro equipo para trabajar para una corporación multinacional donde podrás aportar tus habilidades, desarrollarte y obtener grandes beneficios.

Cómo aplicar

Por favor envía tu CV a [email protected] con línea de asunto "Growth Marketing Executive (Retention & Lifecycle)".
Nota: el nombre del archivo CV no debe contener caracteres especiales, acentos vietnamitas ni espacios.
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