The first and most important thing to know is that Wootrade is a crypto exchange platform like Binance and Remitano). $10M Investment fund was pooled by Wootrade and will be used to launch new products as well as expand the team.
The pooled investment fund was led by Dragonfly capital. There were couples of investors like Defi Capital's, Three Arrows Capital, and Haskey Capital. With the raised fund, bringing in a new product to the market will be a seamless process for the brand.
In 6 to 9 months, the launch of different products, and liquidity might lead to that of the top crypto exchanges like Binance, etc. Some of the launches the market should expect from the brand include trading and WOO (the native governance token). Users are getting WOO based on the retroactive activity.
Jack Tan (the founder of Wootrade) has made it clear that it will be cool to stick with Uniswap-style airdrop model to make rewarding people using the token easier. Using Wootrade means you should use WOO token.
Source: Cointelegraph.