Ethereum’s previous peak in search term popularity was on Jan. 13, 2018 — the date of ETH’s all-time high of $1,432.88.
Historically considered a “folk metric,” a rising Google Trends interest score for a crypto search term is associated with positive sentiment for that particular coin/project.
While it makes sense that search interest on Ethereum would peak during the run-up to a new all-time high, the same can’t be said for searches of “Bitcoin,” which remain at just 65% of its peak popularity on Dec. 23, 2017.
That said, many more people are searching for “Bitcoin” rather than “Ethereum” by a ratio of approximately five to one.
An increase in popularity for various crypto search terms could potentially spawn a self-perpetuating bull run as curious investors make purchases, fueling the price upward and thus sparking more interest, resulting a greater number of searches.
Google Trends also provides data corresponding to relative interest by region. Currently, the nations with the highest interest in “Ethereum” as a search term are Kosovo, North Macedonia, Slovenia, Nigeria and China.
