Chainlink is a cryptocurrency that allows others to run smart contracts. Chainlink is as different as they come. Rather than operate its own blockchain, Chainlink runs smart contracts on other blockchains. That makes LINK an anomaly in the cryptocurrency world — a coin that’s relatively agnostic to whichever blockchain it’s working on. It’s a formula that sounds good in theory.
From an investor standpoint, however, Chainlink’s complexity has worked against it. Making use of the protocol still requires hardcore programming knowledge, and that shrinks its potential audience. What Chainlink needs is a strong sponsor — a business like Ripple Labs, for example — to market and implement its smart contracts as required.
