Key Takeaways
- Hugo Boss officially revealed a new project, saying there will be a partnership between the company and web3 startup Imaginary Ones.
- The goal of this relationship is to introduce Hugo's range of NFTs.
Hugo Boss officially revealed a new project, saying there will be a partnership between the company and web3 startup Imaginary Ones. The goal of this relationship is to introduce Hugo's range of NFTs. Customers will likely get to experience a brand-new 360-degree metaverse as a result.
Hugo Boss will be experiencing the Metaverse universe for the first time with the planned introduction of the new NFT collection. The clothing line added that forging ahead into the metaverse will be extremely advantageous and a novel experience that will aid in their expansion as a global brand.
The NFT series, which is anticipated to debut in early November 2022, is meant to inspire individuals to empathize with and embrace their feelings, whether they are positive or negative. The one thousand and one NTFs in the series, "Embrace Your Emotions" (EYE), use 3d graphics. Additionally, this will be the debut Asian NFT initiative to work with a major clothing company.
The series
There will be one of six avatars in each NFT. The five most common human emotions—happiness, sorrow, fear, rage, and love—are represented by these five. There will be a sixth unique character that unites all five emotions.
The series will support organizations in addition to promoting psychological health and wellness. On October 10, World Mental Health Day, bidding for a 6th unique character encompassing all emotions will take place. The Youth Awareness of Mental Health will get all bidding earnings.
The T-shirt
There are now approximately 500 actual T-shirts available from this collection that are for sale. The QR code on these shirts will lead people to a Snapchat Lens that helps create social effects. It will feature a single emotive character.
There will be a database of more than a thousand investors presented. Half of this list will be supplied to people who purchase an exclusive t-shirt, and it will assist individuals in gaining access to the NFT collection. The remaining spots will be given to investors who already own an Imaginary Ones genesis NFT and participants in an event that will begin on the fourth of this month on the Imaginary Ones Twitter and also Discord platforms.
Owners of EYE NFT will enjoy a 10% rebate at all Hugo Boss locations globally, effective for 10 months. The staking environment of Imaginary Ones, which offers owners a collection of HUGO x 10 goods like as clothing, services, and other material, is also available to all holders. Let us know what your thoughts are in the comment section below.
